2025's Hottest BookTok Books At Target

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If you’ve scrolled through TikTok lately, you’ve probably seen tear-streaked selfies captioned “This book ruined me” or giddy videos gushing about fictional boyfriends. Welcome to BookTok, the corner of TikTok where books go viral faster than cat memes. And guess what? Target’s got your back. Their  ( section is a goldmine for the novels everyone’s obsessing over—whether you’re into heart-wrenching romance, twisty thrillers, or fantasy worlds that make reality look boring.

Here’s your guide to the hottest BookTok books at Target—plus why they’re worth the hype (and the tears).

1. It Ends with Us by Colleen Hoover  

Why it’s trending: Colleen Hoover (aka the queen of making you sob) delivers a raw, emotional story about love, resilience, and breaking cycles.  

- Target perks: Exclusive paperback editions with bonus content.  

- BookTok vibe: “I finished this at 3 a.m. and cried into my cereal.”  

- Perfect for: Fans of messy, real-life love stories.

2. The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid

Why it’s trending: This glamorous, decades-spanning tale of a Hollywood icon’s scandalous life (and seven marriages) is The Great Gatsby meets TMZ.  

- Target perks: Sleek hardcover version that looks Insta-worthy on your shelf.  

- BookTok vibe: “Evelyn Hugo is my problematic fave.”  

- Perfect for: Lovers of Old Hollywood drama and LGBTQ+ rep.

3. They Both Die at the End by Adam Silvera

Why it’s trending: A speculative romance about two boys living their final day together. Yes, the title spoils the ending. No, you’re not prepared.  

- Target perks: Paperback under $10—ideal for budget readers.  

- BookTok vibe: “I knew the ending and still screamed.”  

- Perfect for: Crybabies who love The Fault in Our Stars vibes.

4. A Court of Thorns and Roses by Sarah J. Maas

Why it’s trending: This fantasy romance series has TikTok in a chokehold. Think Beauty and the Beast but with faeries, spice, and a fanbase that’s feral for Rhysand.  

- Target perks: Box sets and special editions with bonus chapters.  

- BookTok vibe: “ACOTAR ruined me for real men.”  

- Perfect for: Fantasy lovers craving a slow-burn romance.

5. We Were Liars by E. Lockhart

Why it’s trending: A twisty, atmospheric thriller about a wealthy family and a summer gone wrong. The less you know, the better.  

- Target perks: Compact paperback for beach-bag stuffing.  

- BookTok vibe: “That ending??? I need therapy.”  

- Perfect for: Mystery addicts who love unreliable narrators.

6. Icebreaker by Hannah Grace

Why it’s trending: College hockey romance + rivals-to-lovers tension = the ultimate cozy read.  

- Target perks: Cute pastel cover that screams “BookTok made me buy this.”  

- BookTok vibe: “Nate is my new personality.”  

- Perfect for: Rom-com fans who miss Ted Lasso vibes.

7. Yellowface by R.F. Kuang

Why it’s trending: A darkly satirical take on publishing, cultural appropriation, and internet chaos. It’s Gone Girl for the literary world.  

- Target perks: Hardcover with a striking, conversation-starting cover.  

- BookTok vibe: “This book made me side-eye every author ever.”  

- Perfect for: Readers who love morally gray characters and social commentary.

Why Shop BookTok Books at Target?  

- Exclusive editions: Pretty covers, bonus chapters, and sprayed edges (because aesthetics matter).  

- Same-day pickup: Grab your book with your groceries—no waiting for shipping.  

- Deals: Buy 2, get 1 free on select books (check the fine print!).

BookTok’s Magic (and Why You Should Care)  

BookTok isn’t just hype—it’s a community. These books trend because they make readers feel things, whether that’s joy, heartbreak, or the urge to throw your Kindle across the room. Target’s curation makes it easy to join the conversation without endless scrolling.

Whether you’re a romance addict, fantasy fiend, or thriller junkie, Target’s BookTok collection has your next obsession. Just grab tissues (and maybe a stress ball).

Shop All Trending Books at Target

If your TBR pile topples over, we’re not liable.